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    Online Competitions

    Online Competitions

    LINKING ONLINE COMPETITIONS: FUN AND INCREASED SALES TOGETHER

    In the digital age, it has never been easier for businesses to realise their sales goals. For the internet has opened numerous new doors. But what initially proved to be a blessing eventually mutated into a curse – at least in part. After all, it has never been easier for businesses to take a look at the competition. Companies use this opportunity to constantly improve their offers and to stand out from the competition. That’s why companies don’t miss a single opportunity to generate new leads. Online competitions in Switzerland are particularly popular.


    THE QUALITY OF ONLINE COMPETITIONS DETERMINES THE SUCCESS OF LEAD GENERATION

    The long-term success of a company is not determined by the number of leads, but by their quality. Therefore, marketing and sales managers are faced with the question of how to generate uncomplicated and at the same time interesting leads. After all, they want to address the right target group. Numerous advantages result from online competitions.

    These benefits include, among others:

    • Increasing attention
    • Increase brand awareness
    • Lead Generation
    • Strengthening customer loyalty
    • Increase traffic

    Advantages from the online competitions

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    Only potential customers participate in the online competitions.
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    Participants in the competition leave their data and agree to data processing.
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    Online competitions increase the brand awareness of the company.
    LET'S GO

    Digital showdown: Success strategies for online competitions

    Analyse target groups and communicate online competition via newsletters and advertisements

    In order for online competitions to resonate with the target group, to trigger their engagement, to declare their willingness to use data for advertising purposes, companies first analyse their target group. They adapt the online competition to their needs.

    All participants feel like a real winner

    It does not mean that all participants have to receive a prize. Instead, the online competition should make them feel like winners.

    Social media are a good tool for online competitions

    According to ONELINE, social networks are very suitable for online competitions. They also raise the profile of the company – at a rapid pace. Facebook. Instagram and Twitter are wonderful for online competitions.

    Define rules and guidelines

    Only clear rules and unambiguous guidelines enable fair online competition. Users need rules to feel they are being treated fairly.

    Digital showdown: Success strategies for online competitions

    Analyse target groups and communicate online competition via newsletters and advertisements

    In order for online competitions to resonate with the target group, to trigger their engagement, to declare their willingness to use data for advertising purposes, companies first analyse their target group. They adapt the online competition to their needs.

    All participants feel like a real winner

    It does not mean that all participants have to receive a prize. Instead, the online competition should make them feel like winners.

    Social media are a good tool for online competitions

    According to ONELINE, social networks are very suitable for online competitions. They also raise the profile of the company – at a rapid pace. Facebook. Instagram and Twitter are wonderful for online competitions.

    Define rules and guidelines

    Only clear rules and unambiguous guidelines enable fair online competition. Users need rules to feel they are being treated fairly.

    Online competitions score points with their diversity

    According to ONELINE, online competitions are very popular with the competition publisher and participant. Because both parties can win something.

    Through our years of experience with the largest competition platform Win4Win in Switzerland, we can show great know-how regarding competitions and sweepstakes.

    We are therefore absolute experts in this field and can help you to generate high-quality leads.

    Launch a competition now
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    Video and photo competitions are never a bad idea

    Besides video and photo competitions, competitions that ask for personal experiences are particularly popular.

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    Online competitions strengthen customer loyalty

    Online competitions increase customer loyalty and improve communication between companies and customers.

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    Creative strategies for customer bonding

    Point: Creative and original online competitions can help to increase brand awareness and attract the interest of potential customers.

    Frequently asked questions about
    Online Competitions

    Are online competitions not a losing proposition for companies?

    No, because in return companies receive data from “THE” prospective customers who will also purchase the products and services in the future.

    Aren’t online competitions an outdated marketing tool?

    No, because competitions have always fascinated people. Thus, methods for lead generation exist that will never go out of fashion. Contests and storytelling are ideal measures for successful lead generation.

    Can companies automate online competitions in Switzerland with the help of special software?

    Yes, because numerous software systems make it easier for companies to organize online competitions quickly and effectively. However, since there are many different tools on the market, companies should seek advice from an agency. Because the costs do not play an insignificant role.

    Do companies that do not run online competitions record inferior lead generation?

    It depends on the size of the company. Large corporations have their fixed customer base and are less dependent on new leads than medium-sized and small companies.

    What role does the prize play in online competitions?

    The principle here is: the more attractive the prize, the higher the customer engagement. Thus, the choice of the prize influences the result of the leads.

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