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    LEAD GENERATION
    PERFORMANCE MARKETING
    DIGITAL DEVELOPMENT
    Campaign optimisation

    Campaign optimisation

    BOOST SUCCESS WITH CAMPAIGN OPTIMISATION

    Nowadays, companies enjoy numerous opportunities to attract suitable customers for their product or service. After all, the internet has opened up numerous opportunities. However, companies also face an underestimated challenge. They want to win new customers and retain them in the long term. What sounds simple in theory is complicated in practice. After all, the competition is not sleeping – by any means. That’s why companies are intensively concerned with how to address the right customer at the right moment with the right content so that they claim the company’s offer.

    THE UNDERESTIMATED EFFECT OF CAMPAIGN OPTIMISATION

    Effective campaign optimisation can make a big difference in the success of marketing campaigns. But unfortunately this is often underestimated and neglected.

    However, companies that regularly review and optimise their campaigns have the opportunity to increase their advertising impact and better target their audience.

    It is not only about the number of clicks or conversions, but also about improving the customer experience and increasing brand awareness. If companies do not underestimate the effect of campaign optimisation and use it regularly, they can thus gain a decisive competitive advantage.

    What are the benefits of campaign optimisation?

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    Companies save time and money and increase brand awareness.
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    Campaign optimisation impresses with measurable results.
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    Better conversation rates
    LET'S GO

    ROCK YOUR MARKETING: HOW TO INCREASE SUCCESS WITH CAMPAIGN OPTIMISATION

    Who is the perfect and promising target group?

    Before companies start optimising their campaigns, they should find out who their customers are who are taking advantage of the offer. After all, singles respond less – if at all – to advertisements that advocate relaxing family holidays. Intuitive platforms provide numerous targeting options. Companies can use these to find and address their optimal target group.

    Successful campaign optimisation requires consistency

    Consistent campaign optimisation is about making sure potential customers feel a familiar brand experience. It starts with the advertising and continues through to the landing page. Tone of voice, colours and logo are consistent throughout the customer journey.

    Tests increase the success of campaign optimisation

    Tests on the landing page are indispensable because they provide reliable information. When viewed in isolation as well as when used correctly, they function as meaningful measures. Because thanks to testing, companies eliminate subjective components and instead confirm the objective factors. The advertising is then designed to appeal to a large mass.

    Budget planning for campaign optimisation represents an important factor

    Customer lifetime value stands for the calculation of the individual value for a customer. With customer prioritisation, companies optimise their campaigns very well. They lose less budget to customers who do not represent value for the company.

    ROCK YOUR MARKETING: HOW TO INCREASE SUCCESS WITH CAMPAIGN OPTIMISATION

    Who is the perfect and promising target group?

    Before companies start optimising their campaigns, they should find out who their customers are who are taking advantage of the offer. After all, singles respond less – if at all – to advertisements that advocate relaxing family holidays. Intuitive platforms provide numerous targeting options. Companies can use these to find and address their optimal target group.

    Successful campaign optimisation requires consistency

    Consistent campaign optimisation is about making sure potential customers feel a familiar brand experience. It starts with the advertising and continues through to the landing page. Tone of voice, colours and logo are consistent throughout the customer journey.

    Tests increase the success of campaign optimisation

    Tests on the landing page are indispensable because they provide reliable information. When viewed in isolation as well as when used correctly, they function as meaningful measures. Because thanks to testing, companies eliminate subjective components and instead confirm the objective factors. The advertising is then designed to appeal to a large mass.

    Budget planning for campaign optimisation represents an important factor

    Customer lifetime value stands for the calculation of the individual value for a customer. With customer prioritisation, companies optimise their campaigns very well. They lose less budget to customers who do not represent value for the company.

    Customer profiles increase the success of campaigns

    According to ONELINE, campaign optimization works well when companies create a customer profile. This creates a reliable data picture that reflects the buying behavior and other behavior-based data of the customers.

    An online marketing agency can help companies optimise their campaigns and make them successful. With extensive experience and expertise in online marketing, ONELINE has the knowledge and resources to increase the impact of campaigns and improve return on investment (ROI).

    For example, they can help define target groups more precisely, develop effective advertising messages and optimise ad placement. Agencies can also take over the use of the right keywords and the monitoring of campaign performance indicators.

    LET'S GO
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    Individualise offers for customers

    Customer profiles enable the use of an individualized offer. This is because customers respond to campaigns that meet their needs.

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    The right messages prevent the burning of advertising money

    A customer profile does important groundwork. In second place is a psychologically sound message that appeals to the target group and stays in their memory. Campaigns that take this aspect into account increase the company’s success.

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    Optimise campaigns through continuous testing

    Regular testing of promotional materials and campaigns can help to increase the effectiveness of marketing activities and identify weaknesses.

    Frequently asked questions about
    Campaign optimisation

    When does the likelihood of customers responding to a company’s campaign increase?

    It increases when companies create customer profiles and use them specifically in campaign optimisation.

    What is the Next Best Offer approach about?

    In this way, customers receive the right offer at the right time on the right channel.

    Which attributes are important when defining the target group?

    A clear definition of the target group is an important basis for the success of campaign optimization. Important attributes include buying and payment behavior, product preferences, and demographic data.

    What role does the right timing of campaign optimisation play?

    The right timing is crucial for the success of the campaign. Even if the internet is always accessible, this is far from true for customers. That is why the time of dispatch plays an important role, it is between 12 and 6 pm. Nevertheless, this does not have to apply to every target group. Companies should find out the ideal dispatch time.

    What mistakes should companies avoid when optimising campaigns?

    Companies should tailor the content to their target group, because so-called “wrong” content does not appeal to the right target group. Consequently, campaign optimisation incurs costs. The increase in sales remains an unfulfilled dream.

    Need some inspiration?

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    Facts

    leads
    +1,400,000
    leads generated
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    275
    optimised websites
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    98%
    satisfied customers
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