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    LEAD GENERATION
    PERFORMANCE MARKETING
    DIGITAL DEVELOPMENT
    Programmatic Advertising

    Programmatic Advertising

    WHAT ACTUALLY IS DISPLAY MARKETING?

    Display marketing is enjoying huge popularity. The concept of Programmatic Advertising is developing rapidly in this area. Marketing experts describe this development as a current and future trend in equal measure. This is why this type of advertising enjoys a pioneering position in online marketing. As a result, companies are happy to invest their advertising budget in Programmatic Advertising.

    ACHIEVING MAXIMUM RESULTS WITH MINIMUM EFFORT – THAT’S WHAT PROGRAMMATIC ADVERTISING SWITZERLAND STANDS FOR

    Programmatic advertising is an automated process that buys and sells digital advertising space in real time via bidding platforms.

    As a result, the effort required to create a campaign is reduced to a minimum. Advertisers, agencies and publishers achieve maximum results with minimum effort.

    In short: Programmatic advertising stands for the possibility of buying advertising space – on the internet. This involves an auction of advertising spaces.

    What are the advantages of programmatic advertising?

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    Cost and time saving
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    Good targeting and high reach
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    Transparency and real-time control
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    REVOLUTIONARY ADVERTISING SUCCESS: HOW PROGRAMMATIC ADVERTISING TAKES YOUR CAMPAIGNS TO THE NEXT LEVEL

    When do Programmatic Advertising algorithms work effectively?

    The higher the amount of user data, the better the Programmatic Advertising algorithms work. However, companies should not be sparing with the total budget of the campaign.

    Programmatic advertising requires precise planning

    Companies must plan their campaign strategy precisely for programmatic advertising. Only then are they able to estimate the maximum campaign budget. If there is a budget limit, companies achieve the desired success by adjusting the campaign to the budget.

    Time and costs determine the success or failure of the campaign

    ONELINE points out that the transparency factor plays an important role in Programmatic Advertising. This is because it allows those responsible to keep track of time and costs. The time factor also determines whether a campaign will be successful or not.

    Data protection: User consent is required

    Users must explicitly and actively consent to the collection of data.

    REVOLUTIONARY ADVERTISING SUCCESS: HOW PROGRAMMATIC ADVERTISING TAKES YOUR CAMPAIGNS TO THE NEXT LEVEL

    When do Programmatic Advertising algorithms work effectively?

    The higher the amount of user data, the better the Programmatic Advertising algorithms work. However, companies should not be sparing with the total budget of the campaign.

    Programmatic advertising requires precise planning

    Companies must plan their campaign strategy precisely for programmatic advertising. Only then are they able to estimate the maximum campaign budget. If there is a budget limit, companies achieve the desired success by adjusting the campaign to the budget.

    Time and costs determine the success or failure of the campaign

    ONELINE points out that the transparency factor plays an important role in Programmatic Advertising. This is because it allows those responsible to keep track of time and costs. The time factor also determines whether a campaign will be successful or not.

    Data protection: User consent is required

    Users must explicitly and actively consent to the collection of data.

    Programmatic advertising beats conventional advertising measures

    Compared to previous marketing methods, programmed advertising is ahead in many ways, according to ONELINE. Manually reserving banners on different platforms? Not with Programmatic Advertising!

    As an online marketing agency, we can support companies with Programmatic Advertising by developing a customised strategy, identifying target groups, executing the campaign from start to finish and continuously optimising it.

    We can also help companies decide whether Programmatic Advertising is suitable for their marketing objectives. Through data-driven analytics, we can identify target audiences based on age, gender, interests and behaviour and place the campaign on different platforms and channels.

    LET'S GO
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    The purchase of digital advertising space is standardised

    Buyers send their demand and sellers send their offers. Everything else is handled by the system. The available data serves as a decision criterion.

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    An auction procedure is used for price determination

    The offer of the second highest bidder including a service fee determines the price.

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    Perfectly addressing the user increases the advertising success

    The appropriate targeting of the target groups coordinates the correct provision of information in the right place. As a result, users only receive the information they need.

    Frequently asked questions about
    Programmatic Advertising

    Is Programmatic Advertising suitable for everyone?

    Yes, this type of online advertising is suitable for all industries and products that want to attract the attention of a select target group. Besides a minimum budget, companies also need a bit of time to make the most of the insights.

    Where do the ads appear that companies place with Programmatic Advertising?

    This is precisely the little-known advantage of programmatic advertising: companies specify criteria and the system selects suitable websites to play the ads. Nevertheless, advertisers’ hands are by no means tied. After all, they can use a white list and a black list. The former stands for the sites that advertisers allow – the latter, on the other hand, for sites that advertisers exclude.

    What should advertisers better not do with Programmatic Advertising?

    The core of Programmatic Advertising is regular campaign optimisation. Therefore, advertisers should by no means rest on a campaign without continuously improving the ad.

    Is Programmatic Advertising also important for publishers?

    Publishers benefit from a reduction in costs and the associated increase in revenue with automated advertising. In addition, publishers have the opportunity to collaborate with advertisers.

    Are there different types of Programmatic Advertising?

    Advertisers can choose between Real-Time Bidding and Private Marketplace. The two methods are available to them to purchase advertising space.

    Is there a difference between real-time bidding and programmatic advertising?

    Mistakenly, a majority use real-time bidding synonymously with programmatic advertising. Unfortunately, those who hold this view are not correct. Real-time bidding functions as an auction process for programmatic advertising. Moreover, real-time bidding does not necessarily belong to programmatic advertising.

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