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    LEAD GENERATION
    PERFORMANCE MARKETING
    DIGITAL DEVELOPMENT
    Mobile SEO

    Mobile SEO

    Mobile SEO ensures the existence of a company

    As the internet grew in importance, more and more companies were interested in creating a successful online presence in order to enjoy a high reach. At some point on day x, user behaviour changed. Users were still on the Internet a lot, but they were no longer using the classic PC, but mobile devices: smartphones and tablets. As a result, traditional search engine optimisation (SEO) no longer served its purpose 100 per cent. Due to the change in user behaviour, mobile SEO entered the scene.

    Mobile SEO increases the benefit of the user and the company

    Consumers are now truly connected to their smartphones. They use their mobile devices to communicate, work, entertain themselves, acquire information, or buy products and services. This fact proves why mobile SEO makes a valuable contribution to securing the existence of businesses.

    Mobile-friendly: this is what matters most in mobile SEO. Mobile-friendly design, mobile-friendly navigation, mobile-friendly technology and mobile-friendly keywords.

    By paying attention to these factors, you can ensure that your website is highly visible and user-friendly on mobile devices, which will help it to rank well in mobile search results.

    Advantages resulting from Mobile SEO

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    Regular increases in sales thanks to a better ranking in the mobile search results pages.
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    The number of website visitors is higher.
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    Mobile SEO combines long-term success with comparative competitive advantages.
    LET'S GO

    HOW TO OPTIMISE YOUR WEBSITE FOR MOBILE DEVICES

    Responsive design for the implementation of a mobile website version

    The use of responsive design for the use of mobile SEO, because responsive web design uses the same HTML code under the same URL – regardless of the user’s device. The website content adapts to the screen size. With responsive design, efficient crawling takes place. Low probability of errors in device recognition increases the popularity of responsive design.

    Separate URLs for creating a mobile-friendly website version

    If web designers choose separate URLs, they create a desktop and a mobile version. The latter contains the designation m-configuration. Meanwhile, the system first determines the user’s device before providing the appropriate URL.

    Adding mobile-friendly content to the CMS

    To ensure that content is easy to read on mobile devices without having to zoom in, short paragraphs and subheadings should be used. It is advisable to avoid too many images or videos, as this can increase the loading time of the website.

    Use dynamic provisioning

    With this version, there is no URL change. Instead, different versions of the required CSS and HTML files are used for mobile devices and desktops. In this way, the server recognises which device the users are using. It then prompts the respective browsers to crawl the website before the website is presented.

    HOW TO OPTIMISE YOUR WEBSITE FOR MOBILE DEVICES

    Responsive design for the implementation of a mobile website version

    The use of responsive design for the use of mobile SEO, because responsive web design uses the same HTML code under the same URL – regardless of the user’s device. The website content adapts to the screen size. With responsive design, efficient crawling takes place. Low probability of errors in device recognition increases the popularity of responsive design.

    Separate URLs for creating a mobile-friendly website version

    If web designers choose separate URLs, they create a desktop and a mobile version. The latter contains the designation m-configuration. Meanwhile, the system first determines the user’s device before providing the appropriate URL.

    Adding mobile-friendly content to the CMS

    To ensure that content is easy to read on mobile devices without having to zoom in, short paragraphs and subheadings should be used. It is advisable to avoid too many images or videos, as this can increase the loading time of the website.

    Use dynamic provisioning

    With this version, there is no URL change. Instead, different versions of the required CSS and HTML files are used for mobile devices and desktops. In this way, the server recognises which device the users are using. It then prompts the respective browsers to crawl the website before the website is presented.

    How can companies maximise the success of mobile SEO?

    To get the maximum benefit from mobile SEO, web designers could think about – and implement – the following tips.

    • Creation of a website with responsive design that is optimally displayed on all mobile devices.
    • Use mobile keywords and optimise content for mobile devices to achieve high visibility in mobile search results.
    • Regular monitoring of the website with mobile analytics tools and testing on different devices and browsers to ensure proper functionality.
    • Ensuring a fast website loading time, as this is an important ranking factor for mobile SEO.

    As an SEO agency, we are of course also specialised in mobile SEO and can support you with expert knowledge.

    Questions about Mobile SEO?
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    Ensuring indexing and crawling is a necessary condition

    Companies that ensure that Google can crawl and index the content optimise mobile search engine optimisation to the maximum. Providing the same website content for both mobile and desktop versions acts as the icing on the cake.

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    The power of optimal load time and a seamless user experience are unbeatable

    A short loading time, a pleasant user experience, local search optimization, and language optimisation are also part of mobile SEO.

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    Give users an optimal & positive user experience

    In short, the main goal of mobile SEO is to ensure that users on mobile devices can access relevant and user-friendly content quickly and easily.

    Frequently asked questions about
    Mobile SEO

    Why is Mobile SEO an indispensable tool in online marketing?

    Mobile SEO has become an integral part of online marketing because it makes it easier for users to navigate the website, especially when they access the site from a smartphone or tablet. With the help of mobile SEO, they can easily click on the buttons and read the text without zooming in.

    Do companies have the possibility to check whether their website is mobile-friendly?

    Google offers a test that checks whether a website is mobile-friendly. As a result, the Google Bot provides a suitable answer to this question.

    There are various tools and tests that can be used to check the mobile-friendliness of the website. Google, for example, offers the free tool “Test on mobile devices” with which one can analyse the mobile-friendliness of the website.

    Other tools such as “GTmetrix” and “Pingdom” or “Browserstack” also offer functions for checking the mobile-friendliness and loading time of the website on mobile devices.

    Which features are an integral part of mobile SEO?

    The loading time of the website content, data consumption with limited tariffs, the similarity of the mobile website with the desktop version in terms of functions and content, and user experience are four important characteristics. Because they sometimes determine whether a site is mobile-friendly.

    What happens to pages that are not mobile-friendly?

    At this point, the saying “He who will not hear must feel” becomes bitter reality.

    Because Google punishes mobile-unfriendly pages because it excludes them from mobile searches.

    Are there strategies that Google recommends for a website to fall into the mobile-friendly category?

    Yes, sensible strategies exist. Besides a responsive design, separate URLs are a good method for a mobile-friendly website.

    Need some inspiration?

    SEO Cases
    Zahnärzte Burgergut
    Hotel Schweizerhof
    Kiana Krippen
    Zahnärzte Burgergut
    Kiana Krippen

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