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    LEAD GENERATION
    PERFORMANCE MARKETING
    DIGITAL DEVELOPMENT
    Backlinks

    Backlinks Digital Marketing

    Backlinks – The key of credibility

    When it comes to their importance on a website, backlinks still deserve a meaningful attribute such as indispensable backlinks. Why does ONELINE use the term indispensable in this context? Quite simply: because this fact applies to this type of linking. Companies that do not integrate backlinks into their web presence suffer bitter consequences for this. Incidentally, the term stands for the setting of links of a website to external websites.

    Why are backlinks an indispensable tool for a successful web presence

    Because Google values this kind of linking as a sign of trust within the domains.

    For a successful Google ranking, links from pages to another web presence are necessary. Google uses the backlinks to determine whether and how trustworthy the page is. Thanks to this procedure, Google has provided the best possible search results. By now, everyone knows the result: Google enjoys the reputation of being the most popular search engine.

    Companies that build backlinks in a targeted manner can gain a competitive advantage over their competitors. Through higher visibility in search engine results and a higher reputation, they can better address potential customers and retain them in the long term.

    What advantages result from the backlinks?

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    Most important ranking factor for Google
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    Better brand perception on the part of the customer
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    Higher domain and page authority
    LET'S GO

    Write unique articles to include backlinks

    Write unique articles to build backlinks

    A good, unique article that is worth reading acts as a problem solver. They don’t just clarify the difficulties that readers are facing. Instead, content-rich articles also point out solutions. Short formulations with a minimal amount of formatting are always a good choice. And if writers manage to make the content speak with authority, readers are well advised.

    Guest blogging expands the network

    Guest blogging is a clever strategy. Experts write articles for other blogs. A good idea for link building: in exchange for a free article, the blog owner sends back one or two links to the company website within the post.

    Analysis of potential backlinks

    It is important for an increase in visibility in search engines that meaningful backlinks are set. In doing so, one usually pays attention to the fact that, for example, companies in Switzerland also link to other Swiss companies, which, however, do not compete with each other.

    Give away backlinks and increase visibility

    Gifts bring a smile to the face of the recipient. The same is true of backlinks. Companies that create links to external websites ensure that the page they choose serves as an anchor for their page authority and content.

    Write unique articles to include backlinks

    Write unique articles to build backlinks

    A good, unique article that is worth reading acts as a problem solver. They don’t just clarify the difficulties that readers are facing. Instead, content-rich articles also point out solutions. Short formulations with a minimal amount of formatting are always a good choice. And if writers manage to make the content speak with authority, readers are well advised.

    Guest blogging expands the network

    Guest blogging is a clever strategy. Experts write articles for other blogs. A good idea for link building: in exchange for a free article, the blog owner sends back one or two links to the company website within the post.

    Analysis of potential backlinks

    It is important for an increase in visibility in search engines that meaningful backlinks are set. In doing so, one usually pays attention to the fact that, for example, companies in Switzerland also link to other Swiss companies, which, however, do not compete with each other.

    Give away backlinks and increase visibility

    Gifts bring a smile to the face of the recipient. The same is true of backlinks. Companies that create links to external websites ensure that the page they choose serves as an anchor for their page authority and content.

    Backlinks are not everything, but without backlinks everything is nothing

    According to ONELINE, backlinks enjoy the same importance as good spices in a successful dish. Because just as black pepper, cayenne pepper, curry, chili, coriander, oregano, sea salt, nutmeg, sweet paprika, curry, and cumin belong in every good kitchen – so do backlinks belong on successful websites.

    An online marketing agency identifies potentials for new backlinks. This involves checking which websites it would make sense to get a backlink from in order to improve the search engine ranking and the visibility of the website.

    Based on the analysis and identification of potentials, we develop a backlink strategy. This involves planning how and from which websites new backlinks can be gained. We then implement the strategy, for example by conducting targeted content marketing or entering into cooperations with other websites.

    START NOW WITH THE BACKLINK STRATEGY
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    Online relationships are worth their weight in gold

    When companies use backlinks to link from their website to other websites, they make an important contribution to increasing their visibility on Google. And, when they link to external websites, they strengthen user trust. After all, these are transparent online relationships. ONELINE warns, however, that link exchange with other websites is not a permanent solution.

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    Higher credibility and better corporate image.

    The reputation and credibility of a corporate website increase with the number of backlinks. They represent expert knowledge as well as extensive engagement with the respective topic.

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    Greater reach and increased visibility

    If backlinks, i.e. links to external pages, are set, this not only increases the reach with the search engines but also increases the visibility of the online presence.

    Frequently asked questions about
    Backlinks

    What happens when companies don’t integrate backlinks into their website?

    Then they don’t benefit from all the advantages that successful link building brings. From a higher Google ranking to a higher ROI.

    Are there ways to speed up high-quality backlink building?

    Yes. Numerous SEO tools exist that automatically create high-quality backlinks for websites. Companies can choose this route or hire a marketing agency to build a link portfolio.

    What does the structure of a backlink look like?

    The basics of a backlink are made up of:

    Example: <a href=”https://www.beispiel.com“> Add text for the link</a>

    What are the different types of backlinks?

    Dofollow and Nofollow backlinks. The former not only indicates a link from one website to another but also partially transfers the authority of the website that creates the reference. Nofollow backlinks, on the other hand, connect websites without transferring authority.

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