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    LEAD GENERATION
    PERFORMANCE MARKETING
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    OffPage Optimisation

    OffPage Optimisation

    The underestimated role of OffPage Optimisation

    “OffPage optimisation is secondary in search engine optimisation. Therefore, it is not worthwhile to deal with this measure in more detail.” Far from it! OffPage optimisation is the second pillar of SEO. It focuses on all external factors that are important for an Internet presence. However, it should be noted that successful OffPage optimisation alone is not enough to bring a page to the top of the search results. Rather, a combination of OnPage and OffPage optimisation as well as high-quality content and user-friendliness is necessary to improve the ranking of a website in the long term.

    How successful OffPage Optimisation influences the position of a website

    OffPage optimisation deals with all external factors of an online presence.

    Backlinks are the focus of the analysis. The terms external links or links serve as synonyms. They are indispensable for an optimal rank in organic search because they are among the most important ranking factors.

    In addition, off-page optimisation can also influence social signals, such as the number of likes, shares and comments on social media platforms, which in turn indicate the popularity and relevance of a website.

    What are the advantages of OffPage Optimisation?

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    Improvement of the ranking position
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    Increase in traffic
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    Efficient link building
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    BOOST YOUR WEBSITE: THE POWER OF OFF-PAGE OPTIMISATION

    Link building as an indispensable OffPage measure

    Link building is a decisive measure in search engine optimisation. This is because a carefully selected link profile serves as the basis for a position that is high up in the rankings. Link building thus pursues the goal of spreading website content on the Internet.

    Aspects that companies should consider when setting backlinks

    Ideally, backlinks come from pages that have a connection to the topic. Furthermore, they are naturally placed on the website. In addition, the page that companies use for linking is trustworthy.

    Links require clear labeling

    If a link is based on an agreement, the company is obliged to mark this link as advertising.

    Purchased links are subject to a labeling obligation

    Google requires webmasters to label purchased links as “sponsored”. Otherwise, website operators must expect either a penalty or devaluation – this applies to both sides, by the way.

    BOOST YOUR WEBSITE: THE POWER OF OFF-PAGE OPTIMISATION

    Link building as an indispensable OffPage measure

    Link building is a decisive measure in search engine optimisation. This is because a carefully selected link profile serves as the basis for a position that is high up in the rankings. Link building thus pursues the goal of spreading website content on the Internet.

    Aspects that companies should consider when setting backlinks

    Ideally, backlinks come from pages that have a connection to the topic. Furthermore, they are naturally placed on the website. In addition, the page that companies use for linking is trustworthy.

    Links require clear labeling

    If a link is based on an agreement, the company is obliged to mark this link as advertising.

    Purchased links are subject to a labeling obligation

    Google requires webmasters to label purchased links as “sponsored”. Otherwise, website operators must expect either a penalty or devaluation – this applies to both sides, by the way.

    The OffPage approach increases the popularity of a website

    Numerous, detailed adjustments increase visibility on the internet and boost user confidence.

    The off-page approach aims to get other websites to link to one’s own site. High-quality backlinks are of particular relevance here, as these are evaluated by search engines as an indicator of the reputation and authority of a website.

    As an online marketing agency, we identify potential link sources that are relevant to the respective industry and objective. For example, partner websites, business directories or online portals may come into question.

    After the link sources have been identified, active contact is made with the potential link partners and targeted link building is carried out. Here it is important that ONELINE pays attention to a natural and authentic link structure in order to avoid being penalised by the search engines.

    START OFF PAGE OPTIMISATION NOW
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    Trust grows

    Serious links increase the trust of potential customers. This is because new buyers only gain trust in a new provider slowly and with difficulty. Therefore, it is worthwhile for companies to focus on the area of trust.

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    Social media evoke a sense of familiarity

    ONELINE points out that social media channels serve as good measures to improve off-page optimisation. Furthermore, social media serve as practical customer acquisition.

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    Dangers behind OffPage Optimisation

    Not only Google but also other search engines critically examine link building. As a result, they regularly keep an eye out for link spam. With ongoing updates, they try to counteract unnatural link-building. However, companies can avoid Google’s punitive measures with the help of a natural link profile.

    Frequently asked questions about
    OffPage Optimisation

    What is the difference between OffPage Optimisation and OnPage Optimisation?

    OffPage optimisation and OnPage optimisation are two different approaches in the field of search engine optimisation (SEO) and differ from each other in various aspects.

    OnPage optimisation refers to all optimisation measures that are carried out on one’s own website in order to improve the ranking in search engine results. Here, the main focus is on creating relevant and high-quality content that is attractive to users and search engines alike.

    In contrast, off-page optimisation refers to all measures that are carried out outside of one’s own website in order to improve the ranking in the search engine results. This mainly involves building backlinks, i.e. links from other websites to one’s own site.

    What additional benefits do companies gain from OffPage Optimisation Switzerland?

    Authority. Relevance. Trust.

    According to ONELINE, an online presence benefits from this trio. Accordingly, companies improve their ranking when they work with trustworthy backlinks.

    Do OffPage Optimisation Increase Sales?

    ONELINE points out that companies increase the chance of gaining more new customers thanks to OffPage Optimisation.

    This positive effect results from sharing the website content on social media. Backlinks achieve the same effect.

    For this reason, OffPage optimisation increases turnover when potential customers become real customers.

    Does OffPage Optimisation take a lot of time?

    The effort required determines the duration of the optimisation. However, OffPage Optimisation requires regular content maintenance, because the link profile is constantly changing.

    Quality or quantity? Who wins the race in OffPage Optimisation?

    In OffPage Optimisation, quality is the more important component, even if it doesn’t work without a small amount of quantity.

    Does OffPage Optimisation cause additional costs?

    Companies that deal with the topic themselves do not pay any fees. If, on the other hand, they commission an agency, they pay the corresponding fee for the service.

    Need some inspiration?

    SEO Cases
    Zahnärzte Burgergut
    Hotel Schweizerhof
    Kiana Krippen
    Zahnärzte Burgergut
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    Facts

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