Newsletter as part of the online marketing strategy
Modern online marketing cannot do without emails and newsletters as advertising media. While short-term communication via social media or display marketing is ideal for performance marketing or special offers, sending newsletters has a lasting effect. Often overlooked are the numerous benefits for your company and the recipient of the newsletter:
- With an email address and further data when registering for a newsletter, you take the first step of successful lead generation.
- Through each newsletter, you can communicate exciting and more complex content that would be lost in a short post on Facebook or Instagram.
- The newsletter format should not be used for advertising purposes alone but should be a real source of information about your company and products.
- You are constantly in contact with subscribers and assure them that they will not miss any news about your products and your brand.
Sending emails at the right time is important
Sending emails in newsletter marketing should be done strategically. If sent too frequently or at the wrong time, the mail recipient is likely to perceive your message as “spam”. Unfortunately, this also applies to sending emails infrequently if the content alone appears promotional and does not provide any added value for the reader.
As a digital marketing agency, ONELINE has been following developments in email marketing for many years. Experience shows that the mail dispatch is particularly accepted, provided that the newsletter refers to a specific date or event. This prevents the impression that your company sends emails and newsletters arbitrarily, but always follows a clear intention or occasion.
Different days of the year are predestined to send a newsletter. To help you prepare it in time as part of your digital marketing strategy, we have compiled the most important dates for 2023:
The most important dates in 2023 at a glance
1. Chinese New Year (January 22).
Did you miss wishing your customers a happy new year? Or after a newsletter at Christmas, you don’t want to send a new email right at the start of the year? The Chinese New Year offers you a few weeks after the start of the year the best opportunity to promote your products to your customers.
2. Valentine’s Day (February 14)
For Valentine’s Day, it’s not just a matter of marketing the right products and services for lovers. Give some love to old and new customers as well. You can show your affection to all newsletter recipients with a special promotion, such as a higher discount.
3. International Women’s Day (March 8)
On this day, show that you think especially of your female customers. Perhaps have some of your company’s strong women speak out in your newsletter and make clear your commitment to equality in the workplace.
4. Easter Sunday (April 9)
Easter time is a classic for sending newsletters and special offers. Here, plan well in advance when to send out the email so there is still plenty of time to store before Easter Sunday on April 9, 2023.
5. Mother’s Day (May 14)
In 2023, Mother’s Day as well as Ascension Day, the unofficial Father’s Day, are only four days apart. This is the ideal time to target the parents and grandparents in your customer base.
6. Swiss Federal Holiday (August 1)
If your products or services are “swiss made,” feel free to show some national pride on this day. Maybe you’ll give out a special discount for customers residing in Switzerland or inspire your international customers about the diversity of our country?
7. Halloween (October 31)
Over the past few years, Halloween has become an integral part of European culture. Perhaps you’ll take the opportunity to showcase some ghoulishly beautiful offerings.
8. Black Friday (November 24)
Hardly any retail company will be able to do without participating in Black Friday. Plan early here which items you want to discount and with which discounts to generate real interest for your newsletter offers.
9. Cyber Monday (November 27)
The Christmas sale can begin. Here you can also inform your clientele about your deals.
Supplement data individually in a meaningful way
The above dates would like to give you some examples for your newsletter marketing. These are, of course, to be supplemented with other dates that you consider useful for your email marketing. A company anniversary or new highlights in your product range deserve an exciting newsletter regardless of the current date.
Important: Create an editorial plan at least six months in advance to specify a fixed number of emails for your newsletter marketing. This will prevent you from spontaneously sending out more and more mails on new occasions, which is perceived as spam once a certain amount is reached.
Newsletter and e-mail marketing with system
As an online marketing agency, ONELINE is the right contact when it comes to planning newsletters and creating editorial plans. Together with measures from search engine optimization (SEO) to the web presence in modern web design, the web agency develops a coherent concept that will make 2023 a year of success for you.
