Your Influencer Marketing Agency in Switzerland
Everyone is probably aware of how important advertising is as part of the sales strategy. If you want to sell your product, you first have to inform potential buyers that it exists at all. In addition, it is important to advertise the advantages and show why one’s product is the best and no other. Probably the best way to do just that is with the help of testimonials and recommendations from people who reach a lot of people and are trusted. This is where influencer marketing comes into play. Where we can help as an influencer marketing agency.
Influencer Marketing Agency Zurich
What does an influencer do?
By now, everyone has probably heard the word “influencer” and has a rough idea of what it means. But what exactly an influencer is and what they do still has many puzzled.
Roughly translated, an influencer is a person who influences others. She reaches many people and her opinion matters. Because of her high profile, she has a wide reach as many people follow her activities. People can identify with the influencer, find him likable and value his opinion.
If this person then advertises a product, the probability is very high that many of his subscribers will also find out about it, because the personal aspect is added to pure advertising. The potential buyer doesn’t just see an advertising banner somewhere and has to form his own opinion first. If a product is recommended to him by a person whose opinion he values and who has also already tested it, he is more likely to be convinced. That’s exactly what influencer marketing takes advantage of.
Many influencer platforms – large reach
Influencers are on a wide variety of social media platforms, which makes their reach all the greater. They write blogs, shoot videos for YouTube or produce visuals for Instagram and can thus deliver advertising in text, video, and image form. Depending on the product, he also advertises in his private life, for example, if he has entered into a cooperation with a jewelry label. If agreed, he also wears their products privately and at events, so that potential buyers also become aware of them offline.
If he takes photos in these situations and posts them online, his followers see that he is not only promoting them on social media but is also using the products privately. That gives the collaboration even more credibility
Authenticity is the key to success
But not every influencer is suitable for every product. The whole thing must remain authentic to convince followers. It makes just as little sense to have an influencer who is a confessed sports muffler suddenly advertise protein shakes and gym equipment as it does to have an influencer who always wears no makeup recommend the latest mascara. Then even the last follower becomes suspicious and the person loses credibility. This not only harms themselves but also the cooperation partner.
It is therefore important to choose accounts that embody a lifestyle that matches the product. Choosing the influencer with the most followers because you think he reaches the most potential buyers is therefore not always the right decision. Smaller accounts are also often lucrative partners because their credibility is often higher. It is well known that big influencers do not infrequently advertise things that they don’t use in private because they receive large sums of money for it. That’s why the opinion of influencers who have slightly fewer subscribers is often valued more because it suggests that they don’t accept all cooperation requests, but only those they stand behind.
Influencer marketing – packaging product recommendations in an everyday way
Another point to consider is how the chosen influencer should advertise. According to current surveys, conventional advertisements that idealize the product and directly invite people to buy it are not well received. People want to be entertained on social media, and traditional advertising is a nuisance. After all, people who watch a movie on TV often feel disturbed by constant commercial breaks.
It’s no different on social media. That’s why it’s important to integrate the product presentation well into the content so that it seems almost everyday. If the influencer actually uses the product privately, he can integrate it much more naturally into his content without the immediate feeling of advertising. It then seems more like a recommendation from friend to friend.
The way to find a suitable cooperation partner
But how do you find the perfect influencer with whom you can successfully cooperate?
The first step is to categorize your product. Does it belong in the category of nutrition, sports, fashion, or perhaps beauty? Depending on the category, certain hashtags are set that can be searched for. If it’s about nutrition, for example, #food or #cooking would be suitable hashtags that can be entered in the search bar. Subsequently, posts appear in which these have been used. From the posts, you can go directly to the profile of the respective influencer.
Now it’s time to check which target group he reaches. A look at the list of his subscribers provides information about this. If the group matches the group of people you want to reach, you can think about cooperation.
Now only the way he writes his posts must fit the product that is to be advertised. Does he put things in a good light? Does he provide them with lovingly written texts that build a personal connection or does he describe the products very clearly and objectively and does not want to convince, but only inform? If all these points fit the company looking for a cooperation partner, the contact can be started.
Influencer Marketing Agency Switzerland
If you need help finding the right influencer, you can turn to an influencer marketing agency in Switzerland. They look after a wide range of content creators and bring them together with suitable cooperation partners. In addition, they support both sides in agreeing on a deal with which everyone involved is satisfied. This way, nothing stands in the way of a smooth cooperation.