Good and successful content from Lucerne
We are ONELINE, the Content Marketing Agency Lucerne and in this context an important partner in the area of web and web applications. Our range of services is particularly diverse. We offer all services from content marketing to Google Ads and web development.
Content is King
We follow the guiding principle “Content is King” very actively. Because as a content marketing agency in Lucerne, we know exactly that good content is the be-all and end-all of any marketing strategy. If only for the reason that no marketing can be done without content. The term content is understood to mean text, i.e. any content in textual form. This can be information texts, advertising texts, exciting headlines and so on. But also visuals such as graphics, illustrations, images and videos.
Content strategies – it depends on the target group
When creating high-quality content, it is particularly important to know your target group precisely. This way, the tonality of the texts can be adapted accordingly and the visuals can be chosen.
When it comes to tonality, aspects such as the form of address – you or you – must be taken into account. But also the language and word expressions. Should the texts and information be more witty? Should they entertain? Are they super factual and technical? Do we render them in expert language? And do we address the people directly or write neutrally?
These are some of the questions you should think about when creating content in text form. Usually, this is then recorded with the help of a briefing in order to always use the same style and remain true to the corporate language.
But the visuals should also be adapted to the target group. Whereas young people might use a lot of emojis, a banking company, for example, should work with serious, clean and modern images. Videos as content should also not be underestimated. According to statistics, many visitors to a website find it very pleasant if the company is described with the help of a video. But it is also very important to pay attention to the subtitles in the video!
Agency with professionalism
A content marketing agency like ONELINE helps to drive the right strategy. We can help with questions on all marketing topics, define the target group together and create the appropriate content.