ONELINE: Your professional email marketing agency in Switzerland
ONELINE, the email marketing agency Switzerland, offers you holistic and future-oriented solutions in online marketing. Our young, cross-media working and solution-oriented team of specialists is at your disposal for all matters of email marketing.
Email marketing explained in brief
Email marketing is an extremely effective way to reach your target group. By personalising the salutation and the content, you can establish a direct and personal connection with the recipient.
In addition, email marketing is a great way to inform your customers about new products and special offers. By sending regular updates, you can ensure that your customers always have the latest information about your company. Email marketing is an indispensable tool for any business that wants to stay ahead of the competition.
Business objectives in email marketing
In today’s digital age, email marketing is a powerful tool that can be used both to maintain existing customers and to acquire new ones. By using email marketing, customer relationships can be strengthened and customer loyalty increased.
Depending on the target group, different intentions can be pursued. Competitions, special sales and discount campaigns can set buying impulses and thus promote short-term sales. Information about new products stimulates sales in the market launch phase. General company news, tips and advice on product use or notes from company management can also be disseminated via e-mail marketing to inform and retain customers. In short, email marketing is an essential part of doing business in the 21st century.
Types of emails
Transactional emails are messages sent in response to an action performed by a customer. For example, a customer may receive a transactional email after making a purchase, requesting information or subscribing to a service.
Marketing emails, on the other hand, are used to promote products or services. They usually contain special offers, discounts or announcements about new products. Marketing emails can be sent to both existing and potential customers.
Finally, automated emails are messages that are triggered by certain events or interactions with a website or app. For example, an automated email can be sent when someone signs up for a newsletter or abandons their shopping cart. Automated emails often provide helpful information or prompt customers to take action.
Whether you want to communicate with customers or promote your business: ONELINE is your reliable email marketing agency in Switzerland. Get in touch with us today!