Redesign of the corporate brand with web design agency for Lucerne
For a company to achieve any ambitious goals, we take a look at the brand and industry to understand what motivates consumers in a particular market. We take on a project and pursue all possible avenues to ensure that a brand receives the dynamic upgrade it deserves.
We take a closer look at what makes a company tick and what you want to achieve business-wise. This can determine a number of things in brand design – including the personality of a brand.
Looking at what competitors use to market themselves gives us a better idea of what works and what doesn’t in an industry. This way we can guarantee a better success rate than constantly trying and testing to get it right. Research is much faster than trial-and-error.
Brand design strategy
Competitive research helps web design agency ONELINE see who is branding well. We discover a key way to attract a target audience through the use of fonts, colour schemes and logo testing – all of which develop an understanding of what pushes their buttons. This is branding in action: the formation of an actionable strategy.
Ideas are received and developed within our team. We will be in regular contact with a company to get feedback on where we are going. This allows us to build on what a company has to say. This then leads to the final decision in the design.
Once we have removed the weak points, we, Web Design Agency Lucerne, will begin the final design and drive it forward with our expertise to perfect a dynamic new identity for a business.
Completion of the project
This is a very creative phase in which we finalise designs such as printed matter, stationery and web design. The end product? An outstanding new identity and appealing modern website to present to the world.