The Google Ads platform is the most effective way to reach customers and grow your business online. A Google Ads agency is a professional service provider that helps businesses improve their marketing strategy through digital advertising, for example by driving traffic to websites or building brand awareness. So does ONELINE. Our consultants can create a bespoke campaign for you based on your business goals, industry and target audience – giving you the best chance of success with Google‘s advertising platform. We are not just another SEO agency in Zurich! We are different because we know how to get results. Our team consists of experienced professionals who work together efficiently and also have fun at work.
Keywords are the key to success
As experts in the field of Google Ads and online marketing in general, we know what matters. That’s why we can also say with certainty: Keywords are essential for the success of a company! As experts of many years standing, we analyse our client’s keywords in the first step. These can be general keywords in the client’s field of activity, but also keywords that are specifically desired by the client. To give an example of the architecture sector: the keyword “interior designer” is important for such a company to rank with and to push. However, since it is a “big” keyword, i.e. with a very high search volume and also very competitive, it is also important to work with “smaller” focus keywords. This could be, for example, a specific location such as “interior fittings Lachen SZ”. With this keyword, the customer has much higher chances of keeping up in the highest positions. Nevertheless, keywords with a high search volume should not be neglected. – It’s the mix that counts.
Benefits from Google Ads
As with SEO optimisation, here you try to push the above-mentioned keywords. The difference to SEO, however, is that here you pay per click. This means that if a potential website visitor clicks on the company’s ad, the company is charged for it. Here we can talk about a few centimes or whole francs. The amount always depends on the competition. If you advertise with the keyword “interior designer” and pay 20 centimes per click, it is still possible that you will only be listed in second or third place. In this case, it means that the competitors have a higher CPC. This can be the case with only 1 centime more. That’s why the rule with Google Ads is always: try it out and feel your way.
And it is exactly for this approach, the analysis of the keywords, the placement of the ads and the review and analysis that we as Google Ads Agency Zurich can be of assistance.