Our Google Ads agency in Switzerland will set up your advertising in the Google search engine using the Google Ads program. Many companies already know this service as Google Adwords. It already exists since the year 2000. In July 2018, Google changed the name to Google Ads and also gave the service a new logo. Thanks to many years of know-how, our Google Ads agency in Zug can place SEO-optimized ads for you with the service.
When the user searches for a specific term that appears in your ad, it will appear at the front of the search results. You can also influence the placement by the CpC (Cost per Click). But this is not the only factor that influences the rank of the ad in the search results. Therefore, it is always recommended to use a professional Google Ads agency.
Our Google Ads agency in Switzerland will set up your advertising in the Google search engine using the Google Ads program. Many companies already know this service as Google Adwords. It already exists since the year 2000. In July 2018, Google changed the name to Google Ads and also gave the service a new logo. Thanks to many years of know-how, our Google Ads agency Zug can place SEO-optimized ads for you with the service.
If the user searches for a certain term that appears in your ad, it will appear at the front of the search results. You can also influence the placement by the CPC (cost per click). But this is not the only factor that influences the rank of the ad in the search results. Therefore, it is always recommended to use a professional Google Ads agency.
SEA vs. SEO
We as Google Ads agency in Zug are asked again and again whether it is not enough to aim for a good position on Google with the help of SEO (search engine optimization). This question is particularly interesting because elements of SEO – namely above all the use of keywords – are just as significant for Google Ads. A well-optimized ad with a lower click price might even rank better than a poorly optimized ad with a high click price. This means that if you don’t pay attention to SEO, you could end up burning money with Google Ads. So it’s obvious that some marketers want to do without paid Google Ads altogether and instead aim for a good ranking with the help of search engine optimization alone. But this idea falls short.
Of course, SEO is important even without Google Ads. We also carry out corresponding measures as a Google Ads agency Zurich. But there are industries in which you cannot avoid paid advertising. If you run a fashion store or sell wine, for example, you face incredibly strong competition. For certain search queries like “spring collection 2022” – a typical fashion keyword – Google returns over 225,000 hits. If you want to survive in this competitive environment, you need Google Ads. Otherwise, you’ll end up somewhere between page 5 and 30 on Google. Nobody looks there anymore.
However, if we as Google Ads agency in Zug create a tangible campaign for your fashion business, you can more or less determine your position on Google yourself at the end via the click price. The ads are optimized according to the latest SEO criteria. No competitor does it better. Now you decide how much a click on your ad is worth to you. If your competitor offers 20 centimes per click with an equally beautifully optimized ad and you decide on 21 centimes, your ad will appear higher up. The prices are auctioned automatically. You don’t need to know the competitors’ bids. Simply increase your bid per click, centime by centime, until you’re in the position you want.
Why you should hire a Google Ads Agency
The functions of Google Ads must be properly understood. In essence, they are based on the correct use of keywords. With their help, you as an advertiser determine that your ad will appear among those relevant results for the named keyword. Of course, you can specify several keywords and also long-tail keywords (combinations of terms such as “BMW car dealership in Zurich”). But the use of keywords wants to be well considered. Google offers a search for the right keywords with special tools, the application of which in turn requires certain expertise.
This is our task as Google Ads Agency Switzerland. Also, the control of the ad position via the CPC requires a lot of intuition. You can also increase or decrease the click price on certain days of the week or even at certain times of the day – depending on when you hope for the highest interest of your clientele. However, you should not rely on your gut feeling: Certain tools such as Google Analytics allow you to precisely monitor the access figures.
The conversion rate can also be determined. It is important because there are times when people like to find out about offers but buy very little. Conversely, there are phases with a high conversion rate despite comparatively low access figures. This set of tools must be mastered, and the results must be interpreted appropriately. This is the task of a Google Ads agency.
6 Advantages of Google Ads
Google’s advertising program has several notable assets. An overview:
- You pay only for the clicks on the ad. Every centime invested has led to a prospective customer.
- You can control the cost of advertising with pinpoint accuracy via the CpC.
- The use of exact keywords (including the keywords for Local SEO) reduces the effect of scattering advertising. It is possible to target customers very precisely according to their interests.
- Google’s analysis tools enable a precise evaluation of the advertising success. This makes readjustments possible. We replace bad ads with better ones.
- The program Google Ads allows to define negative keywords. If the user searches for them, your ad is guaranteed not to appear. Example: As the owner of the BMW car dealership in Zurich, you offer car sales and repairs, but you do not buy used cars yourself. If the user googles for “car purchase BMW Zurich”, your ad “car dealership BMW in Zurich” will not show up because we have defined the keyword “car purchase” as a negative keyword. The user might otherwise click on the ad, you as the car dealership owner would have to pay for the click, but would get nothing from this customer. He would only steal your time with his request.
- Google ads allows the use of different formats, which are suitable for every budget and every industry.
We will be happy to advise you in detail about this program. Contact us right away!