Content Marketing is important to win customers with convincing content and to increase your own level of awareness. These must not only provide all the necessary information, but must also encourage the addressee to interact. To bind him to his own company in the long term and make him a regular customer.But it is not enough to publish wild content for this purpose. In order to successfully market your company, there are a few things to consider. With these 10 tips you can successfully enhance your content marketing.
Reach the right group of people
Before the first contents are created, a target must first be defined. Which target group do you want to reach and what is the most important thing? Put yourself in position of the potential customer and try to define what personal advantage you can offer them. If it is not clear what the user gets out of it, he may prefer to fall back on tried and tested methods.
Make a plan of how you can offer added value to potential customers. If you are not sure which group of people you should focus on, it is helpful to look at your website’s previous traffic. The content marketing agency of your choice will support you. Creating content that appeals to as many people as possible carries the risk of becoming too unspecific and not being able to offer any really valuable added value.
Quality and added value
Once you have identified your target group, it is important to find topics that appeal to them in particular. Each of the contributions created for this purpose should be of high quality and offer meaningful added value. Don’t just fill them with advertising statements, but inform the potential customer why exactly he should use your services. Attempts at persuasion and strung together promises rarely convince. Consumers want to know exactly what benefits they are getting out of it.
Convince them with well-written articles that are target-oriented and problem-solving. Not every topic can be dealt with in just a few sentences. Some problems are so complex that it is necessary to go into certain things in more detail, so that even a layman can gain a comprehensible insight into the subject. Prepare the content in such a way that at the end of the lesson there are no questions left unanswered.
Once you have created an article, it must be distributed. An important aspect of this is search engine optimization. Use keywords that match the respective article and include them in the main title, the metadata and also in the body text. Google uses the keywords to determine the relevance of your contribution and creates a corresponding ranking. In addition, aspects such as bullet points, subheadings, paragraphs and image and video material are also included in the ranking.
Formulate appealing headings
No matter how well elaborated and high-quality your content is – the customer must first be made aware of it. He must be animated to click on the corresponding article and this works best with the appropriate headline. They should be short and concise but still contain interesting facts. Ideally, the headline should have a maximum length of 65 characters.
Pick out the main keyword and pack it into a title that is as individual as possible.
Subsequently, you can also use so-called bullet points, in which you summarise the most important facts of the article briefly. Concisely, in order to show the reader what to expect in the following and thus convince him or her to actually read on.
Show reliability with regular contributions
Publishing an article now and then will sooner or later cause your company to be forgotten by your customers. Regularity and reliability are essential. Make sure that your customers look forward to your contributions and visit your website regularly to browse through the new content.
Just as with your favourite TV series. Where you can rely on a new episode coming on a regular basis and making it a habit to watch it, so should your website. However, you should decide on information that you can really stick to. If you promise new episodes every week, but then only publish content monthly, you seem unreliable and customers will gradually bail out.
Entertaining contributions and personal commitment
Informing the target group comprehensively about important issues is essential, but the way in which this is done is also important. The mere stringing together of information, similar to a textbook, probably gives the least pleasure. Make your contributions entertaining and use storytelling, for example.
Tell a short story and link it to everyday things that everyone knows and has something to say to attract attention. In this way you make it easier for readers to create personal connections and interest increases. In this way, even seemingly dry topics can be dealt with without boring the customer and risking his leaving the website.
A mix of different media thanks to social media
When it comes to entertainment, you have to think outside the box. Use different media and include suitable pictures and graphics in the text or create additional videos in which you can discuss the topic more clearly.
One aspect that is currently becoming increasingly important is social media. This applies especially to younger generations. The average social media user is 18 to 29 years old. Platforms such as Facebook, Instagram and now also TikTok are enjoying steadily increasing user numbers and are in regular use. If you want to reach as many people as possible, you should consider creating a company profile. With texts, pictures and video sequences you have the possibility to design your contributions in a particularly versatile way.
Hashtags are particularly important in the context of social media. Similar to keywords, they make it easier for users to find articles that interest them. So set the hashtags well thought out but make sure that they really fit the respective post. If you only select your hashtags based on trends, but do not orientate yourself on your own topics, you will quickly appear dubious. If you still lack experience with the various social media platforms, your content marketing agency will help you.
A good mix of different media is ideal. A part of your target group probably prefers watching videos. Others instead prefer to read well-written texts and still others may prefer listening to an interesting podcast. The broader you are, the more people you can successfully reach.
Regularly returning visitors with series of articles
If you would like to cover a particularly broad range of topics, it makes sense to make a series of them. Excessively long contributions are quickly deterrent. The consumer wants to receive as much information as possible in a short time. Only very few people devote themselves to seemingly endless contributions. In the form of a series of contributions, you have the opportunity to deal with certain sub-themes in greater detail.
The more interesting you make the contributions, the closer you bind your customers to you. If the topic area is appropriate, they will visit your website regularly so that they don’t miss any of the new articles in this respect.
New perspectives thanks to interviews
The information you pass on will have greater credibility if you involve experts. Contact people who work in a particular industry and invite them for an interview. This will give your customers valuable insights and enable them to see things from different perspectives and form a comprehensive opinion.
But you do not always have to choose well-known personalities. Private individuals can also be interesting interview partners, because the customer can identify with them even better, as they often speak from their hearts.
Greater reach through guest articles
The inclusion of other people is also possible in the form of guest articles. Not all contributions have to come from your own pen. Inviting different guest authors brings variety. It also increases the level of awareness of your company, because this way customer bases can be brought together. Readers of your guest author will visit your website to see the article and, at best, to browse the platform a little afterwards.
Guest articles are also useful the other way round. If you regularly deliver articles on other platforms and convince the readers, they will also visit your website and learn about you and your company. If such a cooperation takes place with a company in which their customers already have a lot of trust, they will also be less critical of your platform. Because this cooperation would probably not take place with a dubious company.
Increased customer loyalty through newsletter
Another important aspect of content marketing are newsletters. Mostly they are classified into the area of e-mail marketing, but they also transmit valuable content. This is why both categories are closely linked in this case.
The regular sending of high quality newsletters also contributes to customer loyalty. In this way you remind your subscribers again and again of yourself and your company and inform them regularly about new products. With the help of a sensibly positioned registration form on your website, you can build up an e-mail list to which you can send the newsletters. To encourage visitors to your website to fill in the form, you should offer advantages. For example, you can inform the subscriber about new products before they are published on the website. So you can send them a coupon code or give them a little lead time when it comes to ordering new products.
