Zahnärzte Burgergut Story
Zahnärzte Burgergut
State-of-the-art treatments in all areas of dentistry at fair prices – this is what the Burgergut dentists place great value on. Due to their enthusiasm for new technologies, dentists are always up to date in dentistry and continuously educate themselves. The Burgergut dentists offer individual solutions for every patient.
ONELINE convinces the dentists Burgergut
We started with SEO and SEA measures at Zahnärzte Burgergut. Thanks to excellent results, we were able to convince both dental teams and are now allowed to carry out the SEO and SEA measures for both locations, Zahnärzte Burgergut and Zahnärztliches Institut Lauitor.
Our services for the two dental teams include much more than SEO and SEA. We are also the direct contact for Burgergut and Lauitor in the areas of performance marketing and social media.
“We highly appreciate ONELINE as a competent and reliable partner. Successful cooperation is characterized by smooth communication and visible performance. After sobering experiences with another marketing agency, we are very grateful to have found ONELINE. We look forward to continuing to grow together.”
Actions
SEO
- Implementation of technical optimizations
- Strengthening of focus keywords
- Carrying out monthly measures
- Pushing on social media
- Focus on local SEO
Results
A very important SEO area for Zahnärzte Burgergut is Local SEO. The focus here is on showing users search results that are as relevant as possible – both geographically and in terms of content. After all, who drives an hour to visit the dentist? To ensure that Zahnärzte Burgergut shines in local search, we focused on geographic terms during keyword analysis, spruced up the Google company profile, and performed OnPage optimization with Local SEO in mind.
During the SEO strategy planning, we specifically relied on the core competencies of Zahnärzte Burgergut. The dental practice in Steffisburg has a state-of-the-art infrastructure and the treatments are carried out with the use of innovative and cutting-edge procedures and technologies. Furthermore, it is of great concern to the Burgergut dentists that the patients feel well taken care of and comfortable before, during and after the treatments. This is also reflected in the comfortable interior design. This approach is also to be expressed in the informative blog articles.
However, successful implementation, which leads to an increase in traffic and visibility, requires more than monthly posts.
Before we start with the monthly measures in each case, the website is put through its paces in the form of an audit. This then provides the basis for an in-depth OnPage optimization. This technical optimization should ensure that the website performs well in terms of performance and that nothing stands in the way of our monthly SEO measures. During the optimization phase, technical factors are refined, meta titles and descriptions are cleaned up, and low content pages are expanded and perfected.
If you enter the search term “dental hygiene methods” in a Google search, you get the following result at first glance:
“Various methods can be used for this: manual cleaning with instruments, cleaning with ultrasound or airflow, …. .”
And under this search result, a link is then displayed, which in this case refers to zahnaerzte-burgergut.ch.
This is a Google Snippet!
Such listings on Google are of the most valuable kind because they mean: more traffic and more visibility.
Thanks to our SEO optimizations, such as the extensions with high-quality SEO content from low-content pages, we even managed to get listed as a Google snippet with two keywords. Two keywords are titled as secondary keywords for us and were not any of our 10 focus keywords. – wow!
To explain: Google Snippets are only achieved if Google considers the content on the website as valuable and it contains exactly what the search query was.
Google Ads
SEO and SEA are two services that can be optimally combined. One works without the other, but together they are unbeatable. And that’s why we were also allowed to assist Burgergut dentists as experts with Ads-Schaltung and were able to increase our conversions and significantly reduce general costs.
- Analysis of the target group and suitable focus keywords
- Planning of SEA
- Publication of ads
Results
Performance
A PageSpeed with a value of 70-80 points is already seen with pleasure. But we were able to go one step further. Thanks to technical optimization, the Burgergut dentists website achieved an incredible 100 points in the PageSpeed test of the desktop version. Although the numbers can always fluctuate a bit in such tests, we did not see a value below 98 points even after checking several times. We think this is something to be proud of and clearly shows that the performance of the Zahnärzte Burgergut website is 1A! How did we achieve this? The answer is quite simple: with our expert know-how. To gets a bit more specific and detailed: Technical optimization is part of our SEO package. Because only if everything is also technically in top condition, the monthly measures can unfold their true effect. Technical optimization includes, for example, reducing image files that are too large and improving PageSpeed. Through regular analyses, we always see where there is potential for improvement and can implement it immediately. In this way, we guarantee not only top performance, but also optimal SEO conditions.
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Social Media
On the social media channels of Zahnärzte Burgergut, Facebook, and Instagram, a mixture of informative articles, impressions from the daily practice, and introductions to the team are published. As ONELINE, we are responsible for precisely these contributions. We are involved in the brainstorming, the creation of the content, the publication as well as the pushing of the posts.
Especially in the field of SEO, social media plays a crucial role. If the created content of the website is posted again on different channels, the reach can be increased significantly. In addition, we take care of community management, which means, among other things, we manage the comments under the posts for dentists Burgergut.
- Increase in social signals
- Sustainable growth of followers
- Community Management
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